Google My Business is a free and user-friendly web application which enables local businesses and organisations to govern their web visibility on Google’s Search and Maps, among other products. By verifying and editing business listings, businesses can both help customers find them and manage their own online information.
One feature of Google My Business is the ability to create and post updates to your business profile. These updates can be in the form of text, photos, or videos, and can be used to promote special offers, announce events, or give customers details about your products or services.
Another helpful feature of Google My Business is the ability to track the status of your posts. This can be helpful in understanding how your customers are interacting with your business online and can help you adjust your strategy accordingly.
In this article, we’ll show you how to make a post on Google My Business and how to track its status.
What is Google My Business?
Google My Business is a free service offered by Google that allows businesses to manage their online presence across Google’s products. This includes both Search and Maps. With Google My Business, businesses can easily create and manage profiles and posts, view performance metrics, and respond to customer reviews.
Google My Business profiles help to ensure accuracy of business information across Google products, making it easier for customers to find you. It also allows customers to leave reviews and messages.
Google My Business accounts also provide access to some helpful metrics, such as customer views and website clicks, which can be used to measure the success of posts. These metrics can help businesses understand what content resonates with their customers and make necessary adjustments to their strategies.
How to create Google My Business Post?
After setting up your Google My Business profile, you are ready to start posting. Here’s how to get started:
- Log in to your Google My Business account and click “Posts”.
- From the three options of post types choose the type which you want to create. Google My Business lets you create three types of posts: offer, event and update.
- Enter your post’s content and include relevant images and videos when applicable.
- Select an offsite link if you want to take customers to another website.
- Select an expiration date for the post when applicable.
- Click “Publish” to finalize your post.
Once you’ve published your post, Google My Business will track its performance for you. You can view metrics about how many people saw the post and how many people clicked through on the link. This information can help you refine and improve your post strategy to reach customers more effectively.
How to track the status of Google My Business post?
Once you’ve published your post on Google, tracking its status and performance is easy. You can use the Google My Business analytics dashboard to view detailed insights about your post.
The dashboard displays metrics like total impressions, clicks and actions taken on the post to help you decide what content resonates best with your audience.
Google My Business also provides you with data about your post’s reach. This includes data about how many people saw the post in search results, how many people clicked on the link and how many people saw the post in Google Maps.
You can track your post’s performance over time so you can see how your content is doing and adjust your post strategy accordingly. This data can help you make more informed decisions about what kind of content to post and when to post it to maximize engagement.
Is it worth it to post to Google My Business?
By creating posts for your Google MyBusiness Profile, you are helping to make your business more visible and reaching your customers more effectively. Here are five reasons why posting to your business profile is worth it:
- Increased Visibility: Creating a post on Google My Business will allow your business to start appearing in search engine results for topics related to your business. This will help you to reach maximum number of your potential customers more easily.
- Reaching Your Customers: With Google My Business, you can present your customers with up to date information about your business, like new products and services, in an easy way.
- Showcase Your Products/Services: Through Google My Business, you can showcase all of your products/services in a single post, which will make it easier for customers to access all of your information quickly.
- Stand Out From The Competition: By posting a unique post on your Google MyBusiness profile, you will stand out from the competition and be in the spotlight.
- Connect With Your Customers: Through Google My Business, you will be able to connect with your customers on a deeper level, by encouraging them to leave reviews and interact with you.
Wrapping Up
Google My Business is a user-friendly tool that can be used to help promote a business and get the results desired. By creating a post, businesses can reach out to their customers, increase visibility, and help stand out from the competition.
Google My Business also allows businesses to showcase their products and services, enabling customers to access information quickly. Moreover, businesses can connect with their customers on a deeper level, encouraging them to leave reviews and interact.
Creating a post on Google My Business is an effective way for businesses to increase visibility and reach potential customers. Google My Business makes it easy to keep your customers updated on the latest deals, products, and services, helping to bring in more revenue and keep customers engaged.
